Our History 📖

The Charmed Pet Co. began with a simple but powerful love story: the bond between a woman and her rescue cat, Sugar. After adopting Sugar from the streets, our founder searched for a collar that matched Sugar’s one-of-a-kind personality — something playful, full of charm (literally), and as unique as she is. When nothing out there felt quite right, she created one herself.

That spark became a movement.

Handmade, limited-edition collars crafted in small batches.

We give pet owners the chance to design something completely personal for their beloved cats and dogs. Our collars let pets — and their people — stand out with joy and pride.

Our Boss

🐾 A Shoutout to Sugar, Our CEO & Muse


Sugar isn’t just a cat — she’s our chief inspiration officer, style icon, and the heart of our brand. She was by our side through every rough patch, every design decision, and every late-night brainstorming session. If you see a playful paw print or a burst of pastel magic, that’s Sugar’s legacy in action.

Vision Statement💫


To bring joy, creativity, and personality to every pet’s life through custom-designed accessories that celebrate their uniqueness — one charm at a time.

🎯 Mission Statement


At The Charmed Pet Co., we empower pet lovers to design one-of-a-kind accessories that express their pet’s spirit. As a women-, Latino-, and millennial-owned brand, we create playful, nostalgic, and handmade collars that reflect your love — and let your furry best friend shine like the main character they are.